promotions

The word ‘promotion’ can encompass a number of things but more often than not it leads you to think of advertising.

Advertising sales personnel will dislike me for saying this but advertising is, in my opinion, rarely the best way to promote your business. Certainly it isn’t in isolation and often it can be quite expensive. You want to try to guarantee the best return on investment for your company’s marketing spend.

I am able to come in and look at your marketing function as a whole or I can work on a campaign basis to try and ensure that your company is promoting its product or service to a targeted audience who are actually listening.

And if we decide that advertising one of the solutions then I will try to ensure that your advert is at the best price, in the best position and has the most impact.

Other promotional tools with which I have had a lot of experience of are:

• prospectus/leaflet production - from idea to design through to print and distribution
• newsletters - both internal and external
• in-street promotions
• direct mailings
• sponsorship - of events, printed matter, competitions
• signage
• corporate gifts/merchandise
• word of mouth (the most important promotional tool of all!)

AND NOT FORGETTING:

• advertising - including newspaper, trade publications, community magazines, radio, cinema, bus, taxi, banners